After several years of not growing, small View DVD has finally gone out of business; we keep this review as it was for posterity.
This is a small (but very competitively priced) DVD rental company with only 4,100 titles, a number which hasn't changed much in a couple years. We appreciate their openness about listing how many films they have in each genre on the front page, which should help customers decide whether this company is right for them. However, this is the same number of films they had listed a year ago, so they don't seem to be acquiring new stock--never a good sign for a rental company. ViewDVD is based in a half-acre site in a Welsh valley, and is a division of Medcross Ltd.
The website is different than most of the vanilla or high-tech ones out there--a sparse black background with stark white text. It does allow you to search on title, actor, and director, as well as detail on Extra Features included on discs, all impressive for a small site. Still, it is lacking things like customer/critic ratings, or reviews, so we'd still call it a no frills service. We've also had some negative comments on customer service and have noticed little change in the site in months, including old films listed on the front page, and so dropped their ranking a second time in late 2006.
Prices: ViewDVD do not offer a free trial period, but will give you your first month at half price. They only offer a three disc-at-a-time service, which is only £12.75, among the lowest in the UK. Moreover, if you buy a year's subscription, you get two months free. According to their terms and conditions, notice to cancel must be received by ViewDVD at least 7 working days before the end of the billing month in which the member wishes to end their subscription, and all DVDs must be returned two working days before the intended termination date, otherwise you will be charged another month.