OutNow Ratings:
  Value Value Rating
  Design Design Rating
  Service Service Rating

OutNow DVD Rental


.OutNow (previously called MyMovieStream) had grown to become a strong third in the UK DVD rental scene, but then went out of business in late 2011.


OutNow DVD Rental Review
Visit OutNow DVD Rental Site

OutNow went out of business on 29 November 2011, but this review is left exactly as it was for posterity.

OutNow is the new name for MyMovieStream, a company which rapidly grew since its early 2005 launch, attracting many customers disgruntled with Lovefilm. It had been an excellent site, and worked its way to third on our charts, but we knocked it down to six following the 2008 re-branding when it appeared to suffer from rapid growth (evidenced by many negative customer comments)--however, as of 2010 it had recovered significantly for us to put OutNow back to third.

We still like the simple web design,and their DVD info layouts are comprehensive, with hyperlinked entries for actors, director, and genre. We also find their simple 5-level rating system with big stars refreshing. The impressive 19 genres to search and browse, plus a separate keyword search function (which seeks out actor names and such as well as titles), are also plusses. They're one of the few companies to offer a handy Account Pause feature for 1, 2, or 3 weeks for when you go on holiday.

Again, the site design is good, and the customer service appears to be improving toward its previously high levels. In March 2006 OutNow came in a close second in a Webuser test of top UK DVD rental services. They acquired rival Moviemine in April 2007 and in early 2008, Which? even gave them their top rating of all companies surveyed. OutNow also powered the Wilkinson Sword and Sun Movieclub DVD rental sites before they closed, and currently powers Lidl and Empire white label rental sites--these are pure clones of the original, and we'd skip the middlemen and stick with OutNow if you like their system.

OutNow is well known for their swift DVD turnarounds, and if new customers sign up and add movies to their list by 3pm weekdays, they still promise to dispatch the first available free trial titles the same day, so they should arrive by the next day. However, looking through their new terms and conditions we note they do have a "fair use policy", something other companies have used to "throttle" back on DVDs to high volume customers, so we'd be wary if you are a very high volume user.

OutNow claims a 65,000-strong DVD inventory just as Lovefilm does, but an actual totting up of Lovefilm's genre numbers show 61,000 DVD titles, and that includes 2,500 adult films, which Outnow do no stock, so we think an estimate of around 58,000+ is probably more accurate. With numbers like this, they basically have just about every Region 2 DVD released in the UK, so it's not useful to quibble about a few here and there--chances are they have what you want.

We hear from our sources that they have many new features soon to roll out, and we'll detail them here as they're implemented.
They claim that game rental is on the horizon, but it's been "coming soon" for over a year, and implementation may well have been delayed by the recession. We love that they are the only DVD rental company who states that if you return multiple DVDs in a single mailer, you'll be prioritised higher for high demand DVDs. One poor change since the rebranding is their queue management system used to let you rank your choices by number--top choice, second choice, third choice, etc., and now it only lets you set high, medium, and low priority.

We still like their availability system; each film is listed as Available Now, New Release (may take awhile given high initial demand), Short Wait (short delay), Medium Wait (2-4 week delay likely), Out of Print (will buy when they can), and Low Demand (as more people add to their queues, they will purchase a copy, but not until then). However, this can be misleading when you sign up, as these very useful descriptors aren't listed, saying only Sign Up Now until you subscribe. So you may find some titles you'd really wanted when initially browsing the site are unavailable"Low Demand" or "Out of Print"--a minor point, but something to keep in mind. Likewise, as a slightly smaller outfit, they don't buy as many new releases as quickly as Blockbuster/Lovefilm, and they're not the choice if you want Blu-ray High Definition discs, with only a small inventory (200+ films) compared to the market leaders.

Outnow Entertainment Limited's management is based in Windsor and their Distribution Centre is in the centre of the UK, at Northampton.


Prices: OutNow offer a free trial of 14 days. Their tariffs are £12.99 for two discs out at a time, £15.99 for three discs, £19.99 for four discs, and a whopping six disc tariff for £24.99. The have also started smaller capped rental plans; 2 total per month for £4.88 and 4 total per month for £7.82.

OutNow DVD Rental Customer Comments
Featured OutNow Customer Review

Jeff Davison , September 27, 2011

I have used all the major rental sites. Out Now is by far the worst of the lot. I have to mark it very poor in all categories. Availability of even non blockbuster titles is shockingly bad. Site design is poor and not user friendly. Value does not matter as the rest is so bad as to render this section meaningless. Customer service is on a par with BT,British Gas et al. Steer Clear!

Value: Value Rating .Design: Design Rating .Service: Service Rating



Most Recent OutNow Customer Reviews

Gary from Durham, November 28, 2010

I joined at the beginning of February on a 3 month for 1, 2 discs at a time. I have received 6 discs in a month. The last 2 they say they sent never arrived. I have sent emails to inform them to which they haven't replied, as there is no longer a link on the website to report with. You can no longer phone them as the phone line is dead. This means that they are showing I have 2 discs that I haven't got and because of this I cannot cancel my account and I cannot receive any more discs. So I have been ripped off for the sum of 12.71, I urge everybody not to give them any money. They are the worst DVD rental company I have ever tried. Blockbuster and Lovefilm are the best.

Value: Value Rating .Design: Design Rating .Service: Service Rating


Lis from Southampton, December 21, 2009

I got fed up with LOVEFILM's bullsh!t and decided to give Outnow a try. Glad I did, as I get plenty more discs through the letterbox, though the site is a bit bare bones compared to all the hollywood news on LOVEFILM. I don't give a rats a$$ as long as they keep the dvds coming though ... LOL

Value: Value Rating .Design: Design Rating .Service: Service Rating


See all OutNow Customer Reviews


Add Your Comments on My Movie Stream DVD Rental

Comments closed as Hoad Films DVD Rental appears to have gone out of business.

Online DVD rental prices and terms change frequently; check the company website for the latest. is not responsible for any losses resulting from the information provided (see Disclaimer). If you do spot a discrepancy, please email us and we'll update the site.

Key Facts

OutNow DVD Rental Logo

2 disc: £12.99
3 disc:
4 discs:
6 discs:
2 discs total/month:
4 discs total/month:

Free Trial: 14 days, or half price for two months

Titles: 58,000+ (estimate)
Game Rentals:
Adult Films:
Phone Contact:

0800 652 8433
MyMovieStream Ltd, Unit 3, Britannia Trade Centre,
Ryehill Close,
Lodge Farm Industrial Park,
Northampton, NN5 7UA

UK Internet Dating Guide

UK Games Rental Guide

HomeRental BasicsVideo Games RentalNews/LinksWhat's NewSite MapContact/Link to Us

The views and opinions expressed on the site are our own, and we have not been given free subscriptions, products, or other compensation to publish them. Some companies offer affiliate commissions, but these do not influence our reviews or rankings, which we keep open and unbiased. Our recommendations are made on the merits of a product or service, as we review based on our experience and background. At our discretion we may accept third-party advertising, but this does not constitute our endorsement.

Copyright 2005-2018© All Rights Reserved