Hoad films is a relatively new DVD rental service, but as of late 2008 they didn't appear to be adding many new releases, and in 2010 they put up a notice saying they were closed for maintenance and will be open in the autumn. We hope they do return, but we've seen all too many companies go under in this poor economic climate, so we're not holding out breath. Hoad Films appear to have a rather small inventory of 12,500 films--larger than a video store, but much smaller than market leader Lovefilm's 61,000+ films. There are little things indicative they are a small player, from the spelling errors on the site on down.
Hoad Films's website is functional and looks good, but a bit sparse compared to the market leaders. The site is searchable by title, actor, and director. The descriptions are short and to the point, but lack user reviews. There are an impressive 37 genres, including several by sport. As a plus, there is a "freeze your account" option. In short, they lack some of the bells and whistles of the larger companies, but the selection and functionality appears perfectly acceptable for most mainstream users.
Prices: Hoad Films does not offer a free trial. Although it's in the fine print of their FAQ, their "Unlimited" plans aren't truly unlimited, with caps as mentioned in the following. Rates are 1 disc for £9.99 (capped at 10 discs/month), 2 discs £12.99 (capped at 14 discs), 3 discs £14.99 (capped at 16 discs), 4 discs £21.99 (capped at 24 discs), 5 discs £26.99 (capped at 28 discs), or "lite tariffs of 4 discs per month at £4.99 and £7.99 for 8 discs per month. We do like the large spectrum of tariffs, appealing to low and high volume renters alike.
They note in their terms and conditions that if your credit card expires or reaches its limit while you have films at home, you will be charged a quid per day (20 maximum) until the full value of the discs at home is met. They require you cancel three days before your next pay date.
Small, new DVD rental company--not too bad, but there are better options out there; 
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