DVD Choice has stopped renting DVDs out, and now only does retail and downloads--we've kept this review the way it was for posterity. We understand they are still servicing existing customers, but currently not accepting new ones for rental.
DVD Choice's site looks simple and effective. You get an impressive 21 categories to browse through, or you can
search by certificate, handy for children's films. They have a rating system with 10 stars, the only one we've seen with so many. Their DVD rental information is good, complete with indexed author and director and disc features. This is one of very few UK sites allowing searches on synopsis as well, which could prove very useful if you recall some of the plot about a film, but not the name. We like their guarantee that if you join before 2.00pm, they will send your first DVD rental in the post that day, instead of the following day. They also guarantee to send out your next film on the same day they receive your returned disc--not a guarantee we've seen elsewhere. We really like their sequel facility; if the first film in a TV or movie series is out of stock, rather than send you film 2 in the series, it will skip to something else on your list, so you won't get the films out of order--very clever.
The website notes it is a family-run firm which has been mailing videos since 1992--in terms of breadth of catalogue they can't compete with the big companies, but for most people their selection will be just fine, and some may be more pleased to give their custom to a small business instead of a huge conglomerate. There is a definite action and Hollywood-type bias in DVD selection; there is an entire "genre" of James Bond films listed, while the Arthouse genre has 2 films.
A drawback for some viewers is their location in Northern Ireland, which may mean their discs take longer to reach mainland UK addresses. In a trial, we also noticed a greater-than-normal proportion of scratched discs.
Prices: DVD Choice offer the first month free at half price, though they offer a money-back guarantee no questions asked, for this first, half-price month. They offer 1 disc at £10, the industry standard, and 2 discs at £13. In 2008 they introduced three new capped tariffs, three discs total in the month for £5.99, four discs total for £6.99, and five discs for £7.99. Unlike many services, you can actually cancel a DVD choice subscription at any time, just as long as you last disc is returned 24 hours before the end of your current month.
A fairly good, smaller shop for N. Ireland, but 
Design: 
Rental Basics